Kate Vasileva
Business Consulting | Digital Nomad
Expertise: Organizational development, change management, business plan development, marketing strategic planning, procurement process management.
Digital projects, mobile apps, e-commerce, professional services, retail, and information technology are the primary business areas. Worked with Fortune 500 brands in sportswear, FMCG, and digital sectors across EMEA and North America.
My portfolio
Sharing my 20 years of experience in organizational development, business setup and development, marketing and procurement, entrepreneurship, and expat life in my portfolio.
Bring additional values to your business and projects
Contribute to the success of startups and new product launches
Kate develops business plans, marketing and communication strategies, and assists in establishing a continuous work flow with efficient suppliers and controlling the results. She also advises leadership teams on organizational structure, role clarity (RACI), and change management to help companies to scale efficiency aids in the launch of the project in new markets and the adaptation of the brand strategy to the multicultural environment.
As a consultant, Kate offers business coaching and identifies key success points in order to develop a personal brand and marketing strategy, as well as promote personal skills, services, or products through social media. She assists expats and immigrants in establishing businesses in new countries.
Increase the value of corporations
Kate creates strategic and operational plans, presents budgets, and works with preferred suppliers on sourcing, contracting, and project execution. She is skilled at commercial negotiations and works on cross-functional projects with high risk demands. She has led cross-country projects across 15+ countries, implementing process improvements that delivered 30-50% efficiency gains for the global clients.
Offer expertise
Professional with cross-category expertise.
Marketing, promotion, and procurement projects for goods and services that support the end-to-end business process include contracting and execution control at the final stages, as well as the ability to work on high-risk projects. Experience leading teams in a multi-cultural environment, geographical coverage: USA and EMEA. Specialties include: Organizational design, change management, and cross-functional team leadership.
How I work
Meeting to kick off the project
We plan everything. You discuss the project’s history, main goals, desired outcomes, and timeline. We identify opportunities and bottlenecks by mapping stakeholders. Depending on the project’s complexity, we can employ various communication and project management models, such as CRM and professional management tools.
We agreed on actions and timelines. Reporting and informing the team in various forms. We can agree to use a tracker to keep track of the project’s status at all times. You can always request an additional personal consultation, additional data, and additional time for decision-making. The plan will include all points in the workflow where you must make a decision, and the time can be extended.
You can be confident that your project is protected by non-disclosure agreements, and we draft a detailed Service Agreement in the first stage. Individual and corporate clients have different document packages. We have simple standard closes for one-time consulting. All documents and work results will be transferred to the client with full rights to use.
Kate's personality
20 years of marketing and online service development experience, including e-commerce, mobile apps, and digital products. Extensive international experience, including an understanding of the economic and cultural factors that drive multinational corporations.
Kate has been managing cross-country sourcing projects for the A1 global retail brand in the EMEA region for 6 years, driving tender processes and supplier relations primarily for marketing and brand activities, as well as IT/digital cross-category projects.
Expertise: Global Project Region Revamping; Strategic Marketing; Product Innovation; Business Consulting.
Additional experience: Advised six start-ups on market entry and adaptation, three of which were named «Start-up of the Year» in their respective markets following success launch.
Languages:
English: Full professional proficiency
Turkish: B1/B2 (Intermediate)
French: A2 (Conversational)
Chinese: HKS 3 (Elementary)
Russian: Native
Contact
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