Kate Vasileva
Business Consulting
Expertise: Indirect procurement & marketing sourcing, strategic partnership; IT, professional services, marketing & creative agency tenders, business plan development, marketing strategic planning, procurement process management.
10+ years of managing multimillion-dollar vendor budgets for Fortune 500 brands in sportswear, FMCG, and digital sectors across EMEA and North America. Digital projects, mobile apps, e-commerce, professional services, retail, and information technology are the primary business areas.
My portfolio
My portfolio represents 20 years of hands-on expertise in indirect procurement and global sourcing for market-leading brands, digital marketing, e-commerce, business setup and development, entrepreneurship, and expat life.
Bring strategic value and cost efficiency to your business and projects
Contribute to the success of startups and new product launches
Kate develops business plans, marketing and communication strategies, and assists in establishing a continuous work flow with efficient suppliers and controlling the results. She also advises leadership teams on organizational structure, role clarity (RACI), and change management to help companies scale. She also provides strategic support during project launches in new markets and adapts brand strategies to multicultural environments.
Assess and deliver project benefits to individuals and small businesses.
As a consultant, Kate offers business coaching and identifies key success points in order to develop a personal brand and marketing strategy, as well as promote personal skills, services, or products through social media. She assists expats and global founders in establishing businesses in new countries.
Increase the value of corporations
Kate creates strategic and operational plans, presents budgets, and works with preferred suppliers on sourcing, contracting, and project execution. She is skilled at commercial negotiations and works on cross-functional projects with high risk demands. She has led cross-country projects across 15+ countries, implementing process improvements that delivered 30-50% efficiency gains for the global clients.
Offer expertise
Professional with cross-category expertise.
Marketing, promotion, and procurement projects for goods and services that support the end-to-end business process include contracting and execution control at the final stages, as well as the ability to work on high-risk projects. Experience leading teams in a multi-cultural environment, geographical coverage: USA and EMEA. Specialties include: Organizational design, change management, and cross-functional team leadership. Partner integration and delivery management for IT, marketing, and professional services.
How I work
Meeting to kick off the project
We plan everything. You discuss the project’s history, main goals, desired outcomes, and timeline. We identify opportunities and bottlenecks by mapping stakeholders. Depending on the project’s complexity, we can employ various communication and project management models, such as Agile/Waterfall frameworks and professional project management tools.
Ongoing Assistance
We align on key actions, milestones, and timelines. I establish structured reporting to keep your team continuously updated via tracking tools. The workflow highlights critical decision points, ensuring you have all the necessary data to make timely, informed choices without stalling the project.
High level of confidentiality
You can be confident that your project is protected by non-disclosure agreements, and we draft a detailed Service Agreement in the first stage. Individual and corporate clients have different document packages. We provide standard, streamlined contract clauses for one-time consulting sessions. All documents and work results will be transferred to the client with full rights to use.
Kate's personality
20 years of marketing and online service development experience, including e-commerce, mobile apps, and digital products. Extensive international experience, including an understanding of the economic and cultural factors that drive multinational corporations.
Kate has been managing cross-country sourcing projects for the A1 global retail brand in the EMEA region for 6 years, driving tender processes and supplier relations primarily for marketing and brand activities, as well as IT/digital cross-category projects.
Expertise: global project region revamping; strategic marketing; product innovation; business consulting, experience spans mobile app ecosystems and digital entertainment platforms, as well as partner integrations in fast-moving industries.
Additional experience: Advised six start-ups on market entry and adaptation, three of which were named «Start-up of the Year» in their respective markets following a successful launch.
Languages:
English: Full professional proficiency
Turkish: B1/B2 (Intermediate)
French: A2 (Conversational)
Chinese: HKS 3 (Elementary)
Russian: Native
Contact
Tell me your goals, and I’ll get back to you within 24 hours to explore how we can work together.